Toby Barnes
tobybarnes.tumblr.com
About
I've spent 25 years designing products that people actually use, leading design at companies including Shopify, Cash App, Nike, AKQA, and MTV. I work across the full range of product design, from early 0-1 product thinking through to the execution decisions that determine whether something succeeds instead of just ships. Right now I'm most focused on AI products, specifically making intelligent systems feel trustworthy and genuinely useful to people who aren't thinking about the technology underneath.
Previous
Head of Design, CommerceatCash App
Design Principal, Amazon AlexaatAmazon
Head of Design, Amazon AlexaatAmazon
Senior Director, Consumer ExperienceatNike
Executive DirectoratAKQA
Group Director (Nike)atAKQA
Strategic AdvisoratTrackShift
Product Strategy Director (Portland, Nike)atAKQA
Product Strategy Director (London)atAKQA
Mentor / AdvisoratJaguar Land Rover
Founder and CEOatChromaroma
Founder and CEOatMudlark Digital / Pixel-Lab
DirectoratLondon Games Festival
Creative DirectoratTwelve Ten
Head of Interactive, MTV UK, Northern & Eastern EuropeatMTV
Head of Content InnovationatNTL Interactive
Digital Strategy ExecutiveatDun & Bradstreet
Add to your website
Add this badge to your site to showcase your feature.
<a href="https://roster.so/designer/toby-barnes" target="_blank" rel="noopener noreferrer" style="position:fixed;bottom:20px;right:20px;z-index:9999;display:block;transition:opacity .2s"> <img src="https://roster.so/api/badge/toby-barnes" alt="Featured on roster.so | Toby Barnes" width="148" height="40" style="display:block" /> </a>
Looking to hire Toby or connect with them?
Visit their website