Nicola Badenhorst

www.nicolabadenhorst.com

About

I'm a Staff Product Designer with 8+ years of experience designing digital products from concept to launch, specialising in early-stage startups, strategic thinking, and design systems. I've worked across SaaS, product studios, and startups, blending strong UX thinking with clean, intuitive UI to create products that solve real problems — from helping Command AI integrate into Amplitude to shipping 60+ features at Switchboard. My sweet spot is simplifying complexity and aligning cross-functional teams around a shared vision.

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