I'm a Staff Product Designer with 8+ years of experience designing digital products from concept to launch, specialising in early-stage startups, strategic thinking, and design systems. I've worked across SaaS, product studios, and startups, blending strong UX thinking with clean, intuitive UI to create products that solve real problems — from helping Command AI integrate into Amplitude to shipping 60+ features at Switchboard. My sweet spot is simplifying complexity and aligning cross-functional teams around a shared vision.
I'm a product design director at Amplitude, where I lead design across our core analytics platform. I've spent my career building and scaling design practices—from co-founding a design studio to leading design at Buffer and Command AI.
I'm a principal product designer focused on translating complex problems, data, and workflows into simple, intuitive interactions. With a background in HCI and journalism, I bring a sharp eye for identifying problems and empathizing with users to my work at Amplitude.

