Designing at Ramp. Previously co-founded Drop, a consumer fintech and rewards app backed by NEA, Capital One, and RBC. I led the design function from seed to Series C and scaled the product to millions of users and eight-figure revenue. In 2023, I led design for Cardify, Drop’s B2B card-linked offers business. Cardify enables retail partners to scale campaigns across leading financial institutions with a reach of 200 million cardholders.
Brian Lin is a Product Design Director at HelloFresh with over 20 years of experience crafting compelling experiences, narratives, and high-performing teams for global brands. Based in Toronto, he leads Growth design across teams in Toronto, NYC, and Berlin, leveraging AI to drive impact across 8 brands worldwide. His distinguished career includes transformative work with Factor Programs, Lunchbox, and Thriver—acquired by Gusto—cementing his reputation as a visionary leader at the intersection of design and business growth.
I'm a product designer drawn to two moments in a product's life: when it's still ambiguous, and when it needs to grow. Most of my career has been as a founding designer at startups, building 0→1 products and later focusing on growth. Currently working on user growth of Zoom Docs.
Founder and Creative Director at Daybreak Studio, a hybrid practice that blends research, creativity, and technology across mediums. Previously at Meta and Palantir.


