Designers from Pentagram

I'm a Design Director currently leading design at OpenAI, with a career spanning brand and identity work at some of the world's most respected creative studios. I've shaped visual identities at Wolff Olins, Koto, and Pentagram, and spent over three years as Design Director at BBH London. My work sits at the intersection of strategy and craft, with a focus on building distinctive, future-facing brands.

Dan Becker is a San Francisco-based product design leader with a track record across some of tech's most influential companies, including Google, Airbnb, Instagram, Strava, and Square. He currently leads design for Workspace AI Growth at Google, translating emerging AI capabilities into practical, user-grounded experiences at scale. Dan is also co-founder of Ligature, a design-centric angel fund investing at the intersection of craft and technology.

Jon Marsh is an independent designer and creative director based in Oakland, CA, with a refined expertise spanning creative direction, art direction, and interactive design. He has led brand systems for some of the world's most iconic companies, including Apple, Nike, Jordan, and VICE, bringing a strategic and visionary approach to every project. With a distinguished background as a Freelance Sr. Designer at Apple and Senior Designer at Character, Jon brings a rare combination of institutional experience and entrepreneurial craft to his work.

I run Primary, a brand sprint studio built on a simple idea: speed and quality can coexist. Previously, I started my career at Pentagram and Milton Glaser and led creative at a startup incubator, launching over 30 companies.